Criteo is a digital company which specialises in “personalised retargeting”, Criteo work alongside internet retailers to serve personalised online display advertisements to consumers that have previously visited the advertiser’s website. Clever stuff!
Our brief was to produce a set of trade press ads to inform B2B customers of the NEW technology services Criteo offer. We also produced a collection of internal promotional materials.
Increased media coverage in trade press helped launch Criteo in the UK and years later its market position is still amongst the very best in personalised digital adverts to consumers. We were very happy to help in this fantastic success story.