Category: editorial

14
Dec

Trinity Mirror

Please note, examples shown were created when working as an employee
CHALLENGE

Trinity Mirror plc is the largest British newspaper, magazine and digital publisher, and I had the pleasure of working at Canary Wharf HQ for five years in the advertising department. Over this time I worked on projects with every major brand you can think off – Aldi, Co-Op, British Gas, E.ON, Snickers, National Express, John Smiths, Shell, Pride of Britain and more!

SOLUTION

I was an integral part of the innovations team, and our solution was fitting ad sponsored features into the newspaper arena – producing bespoke 4/8 Page advertising feature, display ads and web based ads strategically placed within the newspaper titles – Daily Mirror, Sunday Mirror and Sunday People.

RESULT

Results speak for themselves right?

Featured in the Who’s Who UK publication, 2010.

MediaWeek Gold award winner 2009 in the Sales Pitch Medium (£250k – £1m) for National Express campaign

MediaWeek Bronze Award 2008 for John Smiths campaign

Visit the site → 

11
Sep

Better Retirement Group

CHALLENGE

Better Retirement Group (BRG) consist of financial planners and advisers on retirement. Recent changes in the law has made it much easier to make positive  changes to our pensions, BRG used the services of James Sheridan to produce a series of trade press ads which featured within the Trinity Mirror titles – Daily Mirror, Sunday Mirror, Sunday People.

SOLUTION

Working with the Daily Mirror, Sunday Mirror and Sunday People we set upon producing a series of ads which the newspaper would carry in its publication for two years. The ads used both editorial and advertising look and feel over various different formats over a two year period.

RESULT

Greater awareness of the BRG brand, noted increase in customer advice & support and the business is going from strength to strength.

Visit the site →

11
Sep

Criteo

CHALLENGE

Criteo is a digital company which specialises in “personalised retargeting”, Criteo work alongside internet retailers to serve personalised online display advertisements to consumers that have previously visited the advertiser’s website. Clever stuff!

SOLUTION

Our brief was to produce a set of trade press ads to inform B2B customers of the NEW technology services Criteo offer. We also produced a collection of internal promotional materials.

RESULT

Increased media coverage in trade press helped launch Criteo in the UK and years later its market position is still amongst the very best in personalised digital adverts to consumers. We were very happy to help in this fantastic success story.

Visit the site →