Trinity Mirror
advertising / branding / editorial / graphics / illustrations / national press / project management / packaging
Please note, examples shown were created when working as an employee
CHALLENGE
Trinity Mirror plc is the largest British newspaper, magazine and digital publisher, and I had the pleasure of working at Canary Wharf HQ for five years in the advertising department. Over this time I worked on projects with every major brand you can think off – Aldi, Co-Op, British Gas, E.ON, Snickers, National Express, John Smiths, Shell, Pride of Britain and more!
SOLUTION
I was an integral part of the innovations team, and our solution was fitting ad sponsored features into the newspaper arena – producing bespoke 4/8 Page advertising feature, display ads and web based ads strategically placed within the newspaper titles – Daily Mirror, Sunday Mirror and Sunday People.
RESULT
Results speak for themselves right?
Featured in the Who’s Who UK publication, 2010.
MediaWeek Gold award winner 2009 in the Sales Pitch Medium (£250k – £1m) for National Express campaign
MediaWeek Bronze Award 2008 for John Smiths campaign