CHALLENGE

Better Retirement Group (BRG) consist of financial planners and advisers on retirement. Recent changes in the law has made it much easier to make positive  changes to our pensions, BRG used the services of James Sheridan to produce a series of trade press ads which featured within the Trinity Mirror titles – Daily Mirror, Sunday Mirror, Sunday People.

SOLUTION

Working with the Daily Mirror, Sunday Mirror and Sunday People we set upon producing a series of ads which the newspaper would carry in its publication for two years. The ads used both editorial and advertising look and feel over various different formats over a two year period.

RESULT

Greater awareness of the BRG brand, noted increase in customer advice & support and the business is going from strength to strength.

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